Everything you need to know about building your 

e-mail list so you can generate an income online

I'm the founder of I Heart Planners, and the proud curator of a 60,000+ mailing list.

It took me 3 years to build that list, nurture it, and use it to generate a full time income.

Now I’ve taken everything I learned and broken it down step by step into a powerful training package for bloggers, entrepreneurs and small business owners.

This is a comprehensive course showing you how to grow and profit from your email list.

Through video tutorials, step-by-step instructions, and printable worksheets, I will help you:

I know this method works to generate a rapidly growing, 

engaged profitable email list. 

“One thing I absolutely love about this course is that Laura teaches you how to use free software and tools to actually do the things she talks about in this course (like creating printables and freebies). I love that you can invest in this course one time and you’ll never have to pay to hire someone to do these projects for you!"

- Crystal Paine from Money Saving Mom

"List-Building Academy is SO comprehensive! Whether you’re starting from scratch or ready to take things to the next level, this course is for you.

Laura covers every detail of list-building - from crafting your perfect opt-in offer, to setting up your welcome email, to gaining new subscribers daily. She leaves nothing to chance.

And the proof is in the pudding! These are the exact strategies Laura has used to grow her list to over 50,000 engaged subscribers! (Insane!) If you’re looking for numbers like that - and a list that will be the foundation of your business - Laura’s your girl!"

- Beth Anne from Brilliant Business Moms

I started with zero subscribers. I wanted to create an email list to help my business grow, 

but I didn’t know how.

Before I started my business, I spent two years reading, researching, and analyzing other highly successful entrepreneurs. I wanted to duplicate their level of success in my own business. What I found was that almost all of them relied heavily on their email list to bring in steady revenue. Occasionally, bloggers would share some of their list building strategies, but I couldn’t find anyone or any course that would really lay it all out step-by-step for me.

To help me make money from my blog, I bought a handful of comprehensive classes that covered many different aspects of blogging. But that wasn’t what I needed.

These blogging and business courses barely scratched the surface of what is possible with a thriving email list. I didn’t want to invest a huge chunk of time and money in a course that covered a whole bunch of stuff I didn’t even need. I wanted a program that focused on list building.

I searched for answers on Google and in Facebook Groups. Although I noticed that almost every successful entrepreneur claimed their e-mail list was their number one reason for success, none of them gave step-by-step instructions on how to repeat their success.

To excel, I needed to focus on the one area that would bring me the biggest results with the least amount of time - building my list.

I'm ready to show you how I did it, and how you can do it too!

The List Building Academy is laser focused on just one thing: developing a list that works for you.

It doesn’t matter where you are beginning from, just as long as you choose to begin.

Inside the List Building Academy

  • Set clear goals for your blog & biz
  • Discover how your list will help you reach those goals
  • Set a 90-day goal to help measure your success
  • Stay on track by tracking progress and regularly committing to your goals
  • The mistake I made that cost me thousands of dollars!
  • Create offers your subscribers can't wait to buy
  • How to present opportunities to buy
  • Learn from the best with real-life examples of emails that brought in thousands of dollars
  • How to avoid common selling mistakes 
  • How to create an irresistible offer your audience can't wait to sign-up for
  • Learn from the best with examples of highly effective opt-in freebies
  • Avoid common mistakes entrepreneurs make when creating their freebie
  • Actionable tips and support to help you create the right opt-in for your audience 
  • Tech Training: How to create a pretty resource sheet in under 10 minutes using free tools!
  • How to make sure your offer gets seen 
  • What to do once your subscriber is onboard
  • How often you should communicate with your list
  • What your audience wants to read in your regular newsletter
  • The MOST important part of your emails and how to write it
  • Examples of my Top 10 most opened emails
  • How to send out a newsletter (Tech Training)
  • Keeping your list healthy
  • The easiest and best place to start
  • How to use social media to drive visitors to your freebie opt-in offer
  • The number one way to grow your list fast - and it's FREE! 
  • How to choose a good email list provider
  • Write the ideal welcome email (plus tech training to get it all set up to get all set up to deliver your freebie)
  • How to create forms to sign up and put them on your site. I'll provide step-by-step instructions so you don't have to waste your time figuring it out. 
  • Set up a dedicated landing page for your freebie, including tech training
  • Loads of ways to get new subscribers
  • Paid traffic for list building - Should you pay? 
  • Content upgrades plus technical training on how to do this
  • How to create and manage multiple opt-ins
  • The essential email sequence you should be sending to people who purchase your products
  • How to delete inactive subscribers
  • Increase Open Rate by resending to unopens

How To Create Your Own Printables Workshop

Access to an exclusive Facebook Group where you can get help from me, plus support and feedback from other group members.

In depth instruction on how to use ConvertKit, the list management software I’ve used to grow my list to 60,000+, and take a look inside my ConvertKit account to see how I did it.

Do you want to learn how to create beautiful printables to give away as an awesome opt in freebie for your subscribers? 

In the workshop, I’ll:

  • Walk you through on video how to create a printable from start to finish using Excel (you can download a 30 day free trial if you don’t already have the software)
  • Show you my favorite fonts and font combos
  • Share where I like to get pretty fonts for free (including commercial use fonts)
  • Share my favorite places for graphics to include in my printables
  • Share my favorite color combos
  • Include a basic daily planning page template (plus some other fun bonus templates) for you to use as a starting point to quickly customize for yourself

"I have been waiting for List Building Academy for a while and am super excited that it's finally here! Something Laura said made me realize that even though I have been building a list since I started, I need to majorly take it up a notch. I currently have over 14K subs but now I am aiming for 50K+ and I know this class is going to help me. The webinar was so good today that I would have paid for it. ;)  Join me, there's an FB group too!"     -Alisha

This is not just a huge learning exercise to help you acquire knowledge. It’s an action-focussed program to help you make more money. For every module, I will be giving you the theory behind what you need to do, so you'll understand how that helps your business. Then, I'll provide tutorials that show you exactly how to do it, one step at a time. You won't need to waste any time googling around trying to figure out how to use the technology, because all that training is included in the course.

And you won’t be completing this program alone. There’s a whole friendly crew of fellow list-builders, myself included, waiting to support you in the List Building Academy Facebook Group. Whether you need help, guidance, answers, feedback or support, post in the group and we’ll be there for you.

In a few weeks time you could have the knowledge, systems and strategies needed to nurture a rapidly-growing, profitable list that helps your blog or business grow.

Dedicate just 1- 2 hours of your time per week to building your list and you'll quickly recover your investment in List Building Academy.

Frequently Asked Questions

Question: What if I’ve already been running my blog for a while, and not getting much interest?

A: Perfect. That means you’ve got a HUGE head start, and probably a lot of content you can leverage to grow your audience.

If you haven’t hit your stride with daily subscribers, I’ll show you my proven techniques for capturing leads, so that time spent creating content is completely optimized, and you have a strategy in place for nurturing new subscribers while you work on other things.

Question: Will this require a ton of tech knowledge and expensive tools?

A: Nope. Each video training walks you through exactly how to use FREE TOOLS to grow your email list.

You can upgrade your tools as your blog grows, and I’ll give recommendations on great products that have helped me grow a profitable blog, but in the end, it’s up to you whether or not you want to invest in those more sophisticated tools.

Question: How long will it take before I can make a profit from my blog?

A: Props to you for asking—the fact that you’re concerned about return on investment tells me you have all the makings of a successful blog/business owner. 

The answer depends. The time you have to invest is probably much different than some of your classmates inside List Building Academy.

In my case, it did not take long to fully replace my income as an electrical engineer. 

Though I was stuck in research mode for YEARS before starting my business (and I really want to make sure that doesn’t happen to you), the result was that I was strategic from Day 1. 

Within a year, my blog was generating $1000/month, and within 2 years I was generating a full-time income—all while taking care of a newborn!

Question: How much time will I need to invest each week?

A: List Building Academy is self-paced, meaning you can work through each module in your own time.

I’d say that at minimum you should be able to invest 2-3 hours per week—a small investment considering you’re building an asset that could allow you to work from wherever you want, whenever you want.

Question: How long do I have access to the material?

A: You have lifetime access.

Question: What if I buy it and I don't like it or it doesn't work for me? Is there a refund policy?

A: It's absolutely risk free. I only want you to work through this material if you’re SURE it’s the missing link between you and a profitable, well-trafficked blog. 

That’s why I’m giving you a FULL 30 days to put the work into action before making the final decision about whether or not this course is right for you. If you decide it’s not, just let me know and I’ll refund your investment.



Secure your spot and begin your journey of profitable list building now!